Mipuite hriselna leh invawn thianghlimna lama khawvel pum huapa hmahruaitu Reckitt-a programme nghawng nei tak Durex The Birds and Bees Talk (TBBT) chuan beisei lawk ang takin Shillong Cherry Blossom Festival 2024-ah hmun pawimawh tak a chang leh a, he hun hi Shri. Conrad K Sangma, Meghalaya Chief Minister zahawm tak chuan hawngin, Shri. Sniawbhalang Dhar, Deputy Chief Minister, Meghalaya sorkar ami chuan a tel pui a, Shri. Paul Lyngdoh, Hon’ble Minister of Tourism, Government of Meghalaya leh Shri Jyotiraditya M Scindia, Hon’ble Union Minister of Development of North-Eastern Region, Government of India te bakah mi pawimawh dangte pawh an tel a ni.
Department of Health nen thawkdunin Durex The Birds and Bees Talk hian hunpuiah hianhriselna kawnga hmasawnnachungchang sawihona lian ber-ah nunkawng awlsamna lama hmasawnna chungchang sawihona a siam a ni. Durex TBBT Arena-ah hian thil chi hrang hrang a awm a, graffiti intihsiakna, 360-degree camera che kual thei, TBBT mascot Joy leh Bubble te nena thlalakna hun remchang leh postcard, fridge tha taka thuam leh bag te ang chi pekchhuah tur tha tak tak te a awm a ni. Pavilion-ah hian nitin state hrang hrang aṭangin mi 30,000 chuang an kal ṭhin a, Gen Alpha, Gen Z leh millennial-te pawh an tel a. Nun thiamna te, him taka tih dan te, leh rilru hrisel tak siamna kawngah te inbiakna neihna hmunpui a ni.
Durex TBBT hian a lungphum pawimawh panga – ngialnghet, langtlang, venhimna, mipui hrilhhriatna leh intluk tlanna – chu Guwahati-a awm, thilsiam, lemziah, thil siam leh kut themthiamna lama tui, Pulak Rabha-a hmangin tarlan a ni. National Health Mission Meghalaya nena thawhhona neia buatsaih he intihsiakna hian artist ṭhalai te chu program-a thil hlu ber berte chungchanga an ngaihdan sawina tur huang a pe a ni. Jury-ah hian Mr. Ravi Bhatnagar, Director, External Affairs & Partnerships, SOA, Reckitt; leh Ms. Flourish Lyngdoh, State Consultant, Rashtriya Kishor Swasthya Karyakram & Comprehensive Primary Health Care, National Health Mission Meghalaya te an ni.
He intihsiaknaah hian candidate sang tam tak an tel a, Assam, Meghalaya leh West Bengal district hla tak tak aṭangin mel za tam tak aṭangin hnam hrang hrang aiawhin an kal a, an talent danglam tak chu he hunah hian an pholang a ni. Festival hmun-ah hian TBBT’s chungchanga an a hmun ngeia tarlan turin mipui hmaa pholan tur thil 11 thlan an ni a, thil tha tak tak, ngaihtuahna tibuaitu tak tak an siam a ni. Mi lar tam tak, East Khasi Hills atanga lo kal Shembhalang Thawbroi chuan Protection lungphum chu a ngaih pawimawh ber a, thil sual thleng thei laka inven a pawimawhzia leh inthlak danglamna tha tihchak a pawimawh thu a sawi a, Pawisa fai Rs. 50,000 a ni. Lawmman dawngtu dangte chu Selwyn Anderson Suchiang (East Khasi Hills) leh Noibid Borah (Nagaon, Assam) te an ni a, Albert Kurbah (East Khasi Hills) leh Mrinmoy Boro (Kamrup, Assam) te chu chawimawina dang pek an ni bawk a, anni pawhin an tih that avangin pawisa fai an dawng bawk a ni.
Hemi pual hian Gaurav Jain, Executive Vice President, Reckitt – South Asia chuan, “Reckitt-ah hian thalaite chu a siamtu hlutnate sawi chhuah, hriatthiamna leh sawihona tur aw leh hmun tha pein zirna leh tawnhriat inzawmkhawm kan tum a ni. Durex Birds and Bees Talk hmang hian Shillong Cherry Blossom Festival-a kan tel thei hi kan chhuang hle a, chu chu lemziak leh hnam ziarang inzawmkhawmna danglam tak a ni a, inbiakna awmze nei tak a siam a ni. Chutiang hnam nunphung inzawmna turin kut themthiamna leh hmasawnna tur kawng kan dah tel hian khawvel him zawk, mi zawng zawng huapzo zawk siamna kawngah inbiakna neih a pawimawhzia kan tarlang a, chutih rualin thil siam chhuahna thiltihtheihna chu inthlak danglamna tha tak thlentu a ni tih kan lawm bawk a ni,”.
Ravi Bhatnagar, Director, External Affairs & Partnerships, SOA, Reckitt chuan, “Graffiti, rimawi leh lemziak ang chi ah hian ṭawng a pawimawh zia a tarlang a, inzawmna leh thusawi chhuahna tur hmun siam a ni. Shillong Cherry Blossom Festival-ah khan heng lemziak chi tha tak takte hi hmang tangkaiin thupui ril tak tak, mahse pawimawh tak tak chungchangah inbiakna awmze nei tak kan siam a ni. Hunpuiah hian Health Pavilion awmchhun leh lian ber leh graffiti intihsiakna ang chi hmalaknate dinin Durex TBBT chuan ṭhalaite rilru ah an hmalam hun siamtu hlutnate nghawng thei leh hriatreng tlak taka an inhmang theihna tur, an ngaihtuah theihna tur leh an sawisel theihna tur boruak zau tak a siam a ni,”.
Shri Abhilash Baranwal, IAS, Deputy commissioner, Ri Bhoi District, Meghalaya chuan, “Inkhawmnaa telte’n graffiti an siam chu ka lawmpui hle a, The Birds and Bees Talk programme thuchah bulpuite chu mawi takin a rawn keng tel a ni. TBBT-in ngaihtuahna senga a duan hrang hrang pawh ka thlirlet a, hetiang hmalakna hi a pawimawh hlein ka ring a, a bik takin tunlai thangtharte khawvelah hian remtihna, mipat hmeichhiatna kawnga inzirtirna leh hriselna chungchangah inhrilhriatna tur hmun siamna atan a pawimawh hle. He hmalakna hian Ri-Bhoi district ang bialah pawh a nghawng ka beisei a, team hi hlawhtlinna chhunzawm zel turin duhsakna ka hlan bawk.” Ms. Flourish Lyngdoh, State consultant Rashtriya Kishor Swastya Karyakram & Comprehensive Primary Health Care, National Health Mission, Meghalaya chuan, “Meghalaya state siam tura National Health Mission nena thawhhona tha tak an neih avangin Durex The Birds And Bees Talk chungah lawmthu kan sawi a ni. Kan thalaite chu thutlukna dik siam thei tura chakna pein, TBBT hian an nunah danglamna tha tak siam tura kan thil tum nen a inmil hle a ni,”.
